Leo Burnett Chicago advertising agency selected Aging rocker Ozzy Osbourne as the spokesperson for the Samsung Propel. The Samsung Propel’s primary feature scenes from a day in Ozzy Osbourne’s life in which Ozzy needs to send a text message in order to be understood. With the tagline, “Make yourself heard,” the ad brings the text-centric message home.

The Samsung Propel’s feature its slide-out QWERTY keyboard–perfect for avid text messagers and aging individuals. Will Perry, Bob Price and Colin Selikow are among the creative directors for the Samsung Propel ad